Ouidad – renowned hair stylist, salon owner, global educator, curl expert, mother, and industry icon – is herself. a breast cancer survivor. Diagnosed at the very same age as her mother whom she lost to the disease, Ouidad supports breast cancer awareness 365 days a year. through her foundation Curls for a Cure, which raised funds year round for the Breast Cancer Research Foundation. Curls for a Cure is a donation program on Ouidad.com that welcomes visitors to make a donation of their choosing toward Breast Cancer research. Ouidad matches any amount donated, dollar for dollar, up to $50,000 — her ultimate goal is to raise a million dollars for the cure.
By joining forces with both clients and corporate partners, Ouidad has raised over $442,511 for BCRF to date. ouidad’s company underwrites all administrative fees, so when $10.00 is donated, BCRF receives a full $10.00. For each donation, Ouidad offers a special pink bracelet inscribed to show her gratitude. Really, truly awesome.