What would you do if someone went full-on Carrie White on someone else—while you were watching?
That’s the question asked by a prank video released into the world yesterday by the marketing folk for Carrie. Starring professional badass Chloe Grace Moretz as the titular telekinetic teen, this remake of the 1976 horror classic hits cinemas in just ten days—and what with Halloween approaching and all (not an accident, I’m sure), what better time to screw with some peoples’ heads in the name of advertising?
The place: A coffee shop called ‘sNice in New York’s West Village. ‘sNice is a place that’s near and dear to my heart; I went to grad school down the road from it, so I spent a lot of time there either caffeinating myself between rehearsals or doing read-throughs and tablework when we couldn’t get rehearsal space at school (NSD represent, yo!). And believe you me, I dearly, DEARLY wish I’d been there on the day they set up this spectacle! It involved putting up a fake wall, wiring up a stuntman, hooking up the tables and chairs to remote controls, spring-loading pictures and books, planting a few actors, and (of course) rigging some hidden cameras. Here’s how it went down:
The cynical New Yorker part of that suspects everything is a hoax kind of hopes that if I’d been there when this had happened, I’d have known it was a publicity stunt. But at the same time, the part of me that digs ghost stories and other creepy things wonders if that’s really how I would have reacted. I don’t necessarily believe in ghosts or telekinesis or what have you; I often wish I did, though, which might explain why I’m so preoccupied with them as concepts. Maybe a tiny part of me would have been suckered into believing—at least until I found out the truth behind the encounter.
That’s assuming that I was able to do more than stare, dumbfounded, with my jaw dropped. I do love a good special effect.
Anyhoo, Carrie also stars Julianne Moore; it was directed by Kimberly Peirce of Boy’s Don’t Cry. Catch it in theaters on October 18!
Tell us: How do you think you would have reacted to something like this?
Lucia Peters is BettyConfidential’s senior editor.