Well, this is somewhat interesting: Apparently fake designer goods are falling out of fashion.
According to the Telegraph, online discount code site Vouchercloud recently conducted a survey of 1,912 shoppers on the topic of designer gear versus knock-offs. They found that over half of the people surveyed—52 percent—who had previously bought fake bags, clothing, accessories, and what have you aren’t dropping their cash on them anymore, due to the fact that genuine designer pieces are now more affordable (plus, shoppers love being able to tell their friends that their Louis Vuitton bag is ACTUALLY Louis Vuitton). A whopping 62 percent said they never paid full price for a designer piece, with 44 percent of those using discount codes, 39 percent making use of outlet stores, and 58 percent taking advantage of seasonal sales. It’s worth noting, though, that 53 percent of those surveyed admitted that they don’t think buying knock-offs is a crime.
Said Matthew Wood of Vouchercloud, “The results of our survey suggest that consumers are putting poor product quality ahead of morality when it comes to shopping and don’t see fake goods as illegal. Different avenues such as outlet stores, seasonal sales, and of course discount codes are making them more accessible to your average customer.”
On the one hand, it’s kind of nice to know that designer goods are becoming less of an “I make six figures!” sort of status symbol and more of an “I make a comfortable living, thank you very much” sort of status symbol; but on the other hand, I kind of hate that so much stock is put into status symbols in the first place. Anyone else?
The argument for the “practicality” of designer goods is often that they’ll last you forever because they’re so well-made—but I don’t know that the difference between a $100 bag and a $1,000 bag is really big enough to justify it. Unless your $100 bag falls apart every six months, requiring you to purchase a new one every five years, you still won’t be saving much by purchasing a $1,000 bag instead. Odds are that $100 bag will last you quite a few years, even with its “inferior” pedigree.
Of course, a $100 bag from a less prestigious label is probably better built than a $10 Tory Burch knockoff from China Town, so there’s that. But unless you’re REALLY diligent about going to China Town every time your $10 not-Tory Burch bites the dust, then maybe you’ve got bigger issues than just loving designer goods.
Anyhoo, let’s open up the floor to discussion: What do you think, Bettys? Happy that designer goods are more affordable? Hate the whole status symbol thing? Really couldn’t care less? Tell us in the comments!
Lucia Peters is BettyConfidential’s senior editor.