Anchorman 2: The Legend Continues comes out in a mere 16 days, so naturally promotion for this much-anticipated sequel is in full swing. And this? Might just be the greatest promo stunt of all time. Yes, better even than that time Steve Carrell showed up on Ellen as Gru for the release of Despicable Me 2. Here’s what happened:
Will Ferrell co-anchored a newscast in Bismarck, North Dakota this past Saturday… AS RON BURGUNDY. Just because. It is all kinds of amazing, and I suggest you watch it ASAP. It’s half an hour long, so it’s the perfect pick-me-up to get you through your first day back at work after the holiday. Lunch break? Done.
Here you go:
Anchorman 2 comes out on December 18—a rare Wednesday release date. Stay classy, Bismarck!
Lucia Peters is BettyConfidential’s senior editor.