Gwyneth Paltrow’s Tips for Holiday Gift Shopping Are Surprisingly Sound

We may make fun of Gwyneth Paltrow a lot, but you can definitely trust her to know how to get the holidays done right.

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We may make fun of Gwyneth Paltrow and her GOOP gift guide every year, but you can definitely trust her to know her stuff when it comes to planning for the holidays. And hey, guess what? She has kindly opted to share her best tips with us. How lovely!

As part of Gwynnie’s gig as a Hugo Boss fragrance ambassador, she’s doling out advice on how to have the most perfect holiday ever one video at a time—and you know what? Her tips on how to accomplish your gift shopping are actually pretty good. Here they are in a nutshell:

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- Start your shopping early. Gwynnie says she starts about two months in advance, which makes sense—especially if you do your shopping online. Allowing enough time for shipping is essential ; besides, if you get anything or bespoke from sites like Etsy, the vendors will usually need a little extra time to, y’know, make the things in the first place.

- Shop however you need to. If you shop best solo, go for it. If it helps to have friends with you to keep you motivated, then go for that. Do whatever works best for you; holiday shopping doesn’t need to be painful.

- Make lists. Nothing is more embarrassing than realizing that you forgot to get your Great Aunt Rosemary a gift right as everything is starting to get unwrapped. Although I would also say that you probably don’t have to get quite as anal about it as Gwynnie does (who else besides Gwyneth Paltrow keeps an Excel sheet with not only every person you’ve gotten gifts for in the past on it, but with every gift you’ve ever gotten those people as well?).

Watch the full video here. Happy shopping!

Lucia Peters is BettyConfidential’s senior editor.


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