Holly Madison Named Her Daughter "Rainbow Aurora.” For Real.

Holly Madison has revealed her new daughter's name-and it's "Rainbow Aurora.” Um... yikes?

Holly Madison Named Her Daughter “Rainbow Aurora.” For Real.

Holly Madison has revealed her new daughter’s name—and it’s “Rainbow Aurora.” Um… yikes?

-Lucia Peters

Holly Madison

So remember last week when Holly Madison and her boyfriend, Pasquale Rotella, welcomed their first child together? Well, now we know what they named her—and it’s… shall we say, interesting:

They named the little girl “Rainbow Aurora.” For real.

Now, to be fair, there are plenty of other unusually named kids out there, many of which happen to have been born to celebrities (hey there, Pilot Inspektor!). But seriously? Rainbow Aurora? That’s a doozy.

Holly took to her Celebuzz blog to defend her choice of name (and to show off the rainbow manicure she got in honor of her daughter). “I have always loved the name Rainbow,” she wrote. “There was a girl in my school a few years younger than me named Rainbow and I was so envious of her name because it was so pretty and unusual.” Living vicariously through her daughter, perhaps? But Holly continued, “She was a perfectly normal, well-adjusted, sporty girl, by the way, so I’m not worried about my daughter being ‘traumatized’ by having an unusual name.”

She also doesn’t care what the haters think. “I want my daughter to be proud of who she is and learn to speak up and stand up for herself at a young age,” Holly explained. “I spent most of my life being a people-pleaser who worried about what other people thought or thought was cool and I don’t want that for her.”

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Which is all well and good; but would, as they say, a rose by any other name smell as sweet? There have been quite a few studies that have examined the socioeconomic effects of naming (including, perhaps most famously to us lay folk, the one from Freakonomics), and most of them have found that people with unusual names are treated differently than their more commonly named counterparts—even as children. For example, Richard Morin wrote for the Washington Post in 2005 of economist David Figlio’s gindings, “These kids also pay a price for their names when teachers and administrators make decisions about who gets promoted to the next grade level or selected to participate in ‘gifted’ student programs: ‘Drews’ are slightly more likely to be recommended for enrichment classes while ‘Damarcuses’ are rejected, even when they have identical test scores.” This doesn’t bode terribly well for little Rainbow Aurora, assuming that she wants to make her own way in the world.

But hey, maybe she’ll buck the trend. Holly’s wish for her daughter to be proud of who she is and to stand up for herself instead of being a doormat is commendable. More power to you, Rainbow Aurora. May your colorful name take you far and wide.

Tell us: What do you think of the name “Rainbow Aurora?”

Lucia Peter is BettyConfidential’s senior editor.

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