Do Good, Smell Good: Help the Victims of the Boston Marathon Bombing With Demeter’s New Fragrance

75 percent of sales from Demeter’s limited edition ‘First Response – Boston’ fragrance will go to the Boston First Responders Fund to help the victims of the bombing.

Demeter First Response Boston

Like so many of us, the good folks at the Demeter Fragrance Library were shocked and saddened at the Boston Marathon Bombing—and again, like so many of us, they wanted to do something to help. So when they heard about the Boston First Responders Fund, which was set up to aid the victims of the bombing, they knew that they had found the perfect avenue to follow. Accordingly, they did what they do best and hit the lab. The result? A limited-edition fragrance called ‘First Response – Boston’ that will help you do good and smell good, all in one go.

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Demeter’s uncanny ability to capture what things actually smell like—not the “fragrance” version of those scents (have you seen their ‘Sunshine’ scent? It ACTUALLY SMELLS LIKE SUNSHINE—a kind of sitting-out-in-the-backyard-during-the-summer deal. For reals.)—will no doubt mean that ‘First Response – Boston’ will be a powerful scent indeed. So what does it smell like? A combination of spices and flowers overlaid with white smoke and rubber. See what I mean? Powerful.

The fragrance is available in two sizes—a one-ounce cologne spray ($20, demeterfragrance.com) and a four-ounce cologne spray ($39.50, demeterfragrance.com)—and 75 percent of the proceeds from sales will go directly to the Boston First Responders Fund. The First Responders Fund, by the way, is being administered by the Boston Firefighter’s Credit Union; if you’d like to make a donation on your own as well, click here.

Because we take care of our own.

Lucia Peters is BettyConfidential’s senior editor.


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