Wait, what? Target does bridal now?
Yep! Target just launched their very own bridal line, TEVOLIO. Inspired by the Italian phrase “Ti voglio,” which means “I love you,” TEVOLIO’s bridal gowns and bridesmaid dresses range in price from $69.99 to $129.99. True, the dresses aren’t super fancy, but talk about affordable! Furthermore, they all come in sizes 2 to 28; as Jennifer Lansing of Target’s product development team puts it, “The average bride has 3.5 women in her wedding party, so we wanted to include a range of sizes so everyone can look and feel great.” And each of the dresses has a little something special about it, from removable flower embellishments to pockets. They’re available in a wide range of colors from “Stoplight Red” to “Pink Lemonade,” and the choices of fabrics include satin, chiffon, taffeta, and shantung.
The idea is for Target to become a one-stop shop for all things wedding-related, so the TEVOLIO landing page on Target.com also includes sections for shoes, intimates, jewelry, décor, and so on; the guys can even shop tuxedos.
Personally, I’m no totally wowed by the line (I was more impressed by Ruche’s, which is a little pricier, although still an excellent budget option), but it’s nice to know that it’s an option. Here’s a look at some of the designs, from wedding gowns to bridesmaid dresses: