Earlier this week, news broke that Amanda Seyfried had signed on as the face of the Givenchy fragrance Very Irresistible Givenchy—and amazingly, we’ve already got a first look at her campaign. What do you think, Bettys?
Personally? LOVE IT. Given that I was just saying yesterday what I sucker I am for a good lady-in-menswear look, this is perhaps unsurprising—but seriously, does she look fabulous or what? The contrast of the lacy, feminine top with the super slick fedora is just aces, and Amanda wears it well. I kind of wish she didn’t look quite so airbrushed, but that’s kind of par for the course at this point (at least they didn’t accidentally Photoshop her arms away or anything).
Amanda has been a longtime fan of Givenchy, so naturally, she was beyond excited when she found out she had landed the deal. In fact, according to WWD, her exact words were “F*** yeah!” She continued, “It’s an honest collaboration. I’m proud to be a part of [the brands I’m involved with] because what they do is really cool, especially Givenchy—they’re so artistic. And I feel like I have a foot in the fashion industry now.” Amanda is also the face of the cosmetic and skincare company Clé de Peau Beauté.
The Givenchy campaign, which will include both print and television ads, was styled by Riccardo Tisci and shot by Cedric Klapisch (TV) and Glen Luchford (print). The print ads will begin running in October, while the television ads will bow at launch. For the curious, the fragrance itself is a twist on the classic rose scent, featuring notes of centifolia rose, peony rose, fantasia rose, emotion rose, verbena leaf, and star anise.
Just don’t expect Amanda to hop on the celebrity fragrance bandwagon anytime soon; she has absolutely no interest in creating her own fragrance. Why? “They’re hard work,” the actress said, “and the more you do, they take away from your work as an actor. I’m doing these two campaigns because I care about them and the people involved. They’re great things to be attached to.”
Tell us: What do you think of Amanda’s new Givenchy ad?
Lucia Peters is BettyConfidential’s senior editor.