Have you heard of Stylitics, Bettys? It’s one of the biggest tech innovations to hit fashion in recent memory—a tool that helps you organize, share, and discover all things style. Through it, you can do things like create a virtual version of your wardrobe by uploading photos or selecting pieces from retailers’ websites, put together outfits, see what’s missing from your wardrobe, and organize everything you wear by occasion, pattern, brand, or even by how often you wear them. Oh, and it’s free, by the way. As the site’s tagline says, “It’s your style. Smarter.”
And now Stylitics is about to get even niftier: According to WWD, the site has teamed up with the owners of Marilyn Monroe’s estate to give users a glimpse inside the screen siren’s legendary wardrobe. Beginning on June 4, the Closet of Marilyn Monroe will hit the web on Stylitics, allowing fans across the world to browse vintage pics of Marilyn—AND to shop for modern re-workings of those same outfits. Neat-o!
Nick Woodhouse, president of Authentic Brands Group (that is, the folks who own the Estate of Marilyn Monroe), said that the idea behind the digital closet is to showcase “Marilyn’s timeless beauty and impeccable style.” Added Stylitics co-founder Zach Davis, “The Stylitics digital closet gives consumers a much more personal way to discover and experience a collection”—even one as iconic as Norma Jean’s.
Head on over to stylitics.com to experience the site yourself!
Tell us: If you could own one item from Marilyn’s closet, what would it be?
Lucia Peters is BettyConfidential’s senior editor.