For those of you who might not be familiar with it, Reddit is essentially a bulletin board system and online community that functions as a social news site. Founded in 2005, it’s become one of the most successful Internet start-ups in recent years, and it’s kind of a catch-all for everything from memes to world news and from movies to really obscure interests. If you see something funny posted on Facebook, odds are it hit Reddit first.
One of the features Reddit is known for is the AMA, or “Ask Me Anything.” If you’ve got an extraordinary story—or even if you don’t—you can submit a thread that tells users about what you’ve got going on, and invites them to ask you anything about it. Naturally, the AMA has also become a pretty powerful marketing tool for high-profile people, although not all of them have been super successful (Woody Harrelson’s, for example, was a DISASTER).
But then you have gems like this one. Ethan’s is probably one of the best showbiz-type AMAs I’ve ever read. What makes it so spectacular is the thoughtfulness of his responses, even when discussing films like The Purge (in cinemas now), which could be very easy to write off as “yet another scary movie.” And his reflections on fame, creativity, and life (especially knowing the turmoil he kicked up when he cheated on his then-wife Uma Thurman in 2003)? Priceless. Seriously—incredibly deep thoughts and terrific advice. Oh, and he was clearly manning the whole thing himself, not just having an assistant or whatever cobble together answers for him. It totally shows, and it’s awesome.
You can check out the full AMA here, but in case you don’t want to wade through the thousands of messages on it, here are his 11 best answers divided up by category: Before Midnight, The Purge, Other Projects, and something I’ll call Life, The Universe, and Everything: