Only YOU Can Help Make the $29 Maxi Dress a Sweet, Sweet Reality

a-thread has taken their campaign for a high-quality $29 maxi dress to Kickstarter.


If you’ve been scouring the racks for the perfect affordable maxi dress, we feel your frustration –and so does a-thread. In an effort to bring women budget-friendly (but not ill-fitting and cheap) maxis, the young company has launched a Kickstarter campaign to fund the project.

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Aiming to reach their goal of $10,000 by August 9, 2013, a-thread promises a fabulous maxi dress for every $25 donation (two for a $47 donation, three for a $70 donation, and four for a $93 donation). For maxi dress devotees, $1,000 will earn you one of each style produced, in each color, from your own measurements. Talk about star treatment!

a thread maxi dress photo

Once the project is funded, each maxi will be hand made in Los Angeles out of heavyweight rayon jersey and sell for only $29. Can you say score? The Everyday Maxi will be available in two styles: the scoop neck and the spaghetti strap, with a guaranteed three colors per style. Who else is tempted to shell out for one of each? We sure are!

Diana Denza is BettyConfidential’s contributing editor.

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