From stars like Miley Cyrus to Anne Hathaway, it seems like going blonde is a summer trend that’s sure to stick around. Here to help us decipher the platinum craze, celeb colorist Rick Wellman of the Patrick Melville Salon gives us the lowdown on how to pull off this white hot look.
BettyConfidential: It seems like everyone is going blonde lately! What do you think brought on the trend?
Rick Wellman: Blonde has always been a strong trend. It currently has some powerful momentum due to various factors such as the summer season and the fact that women celebs and musicians [like Miley and Anne] are going fearlessly blonde.
BC: When going blonde for the first time, what’s important to know?
RW: Always understand that your beauty routine will need to change. This will mean anything from new products to accepting a higher maintenance program.
BC: How do you choose the appropriate shade of blonde? Is your skin tone something to consider?
RW: When choosing the ideal shade of blonde for you, determine whether your skin tone is cool or warm. Just be warned, however, as the wrong tone can be extremely unflattering, where the right one can make you look and feel incredible!
BC: How long can the “blonding” process take?
RW: Be patient. Going blonde for the first time can take anywhere from 30 minutes to four hours, depending on your starting level and previous color history.
BC: How do you maintain that gorgeous color at home? Are there any products to avoid?
RW: Once you achieve that ideal blonde, keep in mind you will need to condition more often and shampoo less. Try gentler cleansers with no sulfates and treat your blonde locks to a deep mask at least once a week.
BC: After your initial coloring at the salon, how often should you schedule salon visits to keep your new shade bold and bright?
RW: Reserve your next blonding appointment by pre-booking with your colorist four to six weeks after your first appointment.
BC: There are literally hundreds of boxed blonde colors out there. But should this treatment be strictly salon only?
RW: Going blonde can be done at home if you’re already a light color naturally and have no previous color in their hair. Otherwise, go to the salon, especially for the initial blonding process.
BC: Which celebrities are rocking the blonde trend best?
RW: Miley, Gwen, and Anne are the three blonde standouts that are currently rocking the blonde trend. Like blonde icons Marilyn and Madonna, they could practically drop their last names and still be known!
BC: Should hair length be something to consider when going blonde? Is it easier to dye shorter or longer hair?
RW: Keep in mind that shorter and mid-length hair is easier to blonde up. Be aware that the longer the length, the older the hair is. This makes it more fragile and sensitive to the blonding process.
BC: Brassiness can be an extremely common problem for blondes. What is your best solution to it?
RW: Control brassiness by using a violet-based shampoo such as Schwarzkopf’s BlondMe in Cool Ice ($12.95, amazon.com). The other solution is to use a cool and darker shade of blonde at the root and a lighter, more gold tone on the rest.
Love it! For more information on Rick Wellman and the Patrick Melville Salon, visit them on the web at patrickmelvillesalon.com.
Courtney Leiva is a regular contributor to BettyConfidential and is saving the world one lipstick at a time!