BettyConfidential.com Wins min’s 2010 Editorial Excellence Award
Site speaks to readers like no other
NEW YORK, APRIL 28, 2010 — What a year for BettyConfidential.com! Competing with Conde Nast’s Concierge.com, The Daily Beast and FourSeasonsMagazine.com, today BettyConfidential.com won the min 2010 Best of the Web Award in Editorial Excellence. This marks the first time a women’s website has been recognized – and now won – in the Editorial Excellence category.
“The past two years have been unprecedented for BettyConfidential.com,” said BettyConfidential.com CEO Deborah Perry Piscione. “Our team has worked so diligently to make the site thought-provoking and engaging, while simultaneously speaking to women in a light-hearted and whimsical way. It’s truly an honor to be recognized amongst such an amazing group of finalists.”
Barely two years old, BettyConfidential.com uses a feisty, female-oriented voice that has propelled it into the position of a must-read site. With 2.5 million unique visitors, BettyConfidential.com has found an equation that is aggressively driving them to the top amongst women’s lifestyle sites.
“We’re extremely proud of where we’ve taken BettyConfidential.com in such a short period of time,” said BettyConfidential.com Editor-in-Chief Myrna Blyth. “Working in the fast-paced and ever-changing world of digital gives us boundless ways to communicate with and inform our readers. We’re thrilled to see what else the future holds.”
The min Best of the Web Awards was developed to salute the top magazines, digital campaigns, sites and people who are leading the way in the digital arena. This year’s event took place at the Grand Hyatt hotel in New York City, where James Spanfeller, President and CEO of The Spanfeller Group, was the keynote speaker, appropriately talking about how “Content Is King Again.”
“More than any other online publication, BettyConfidential.com editorial has a strong sense of its readers’ desires to better themselves, get more joy out of living and even deal with the disappointments involved in putting family first,” says the min Best of the Web Awards team. “In all of its prose, the site uses a voice that is true to the brand—‘confidential.’ It speaks to readers as if they are friends and makes a visit to BettyConfidential a welcome ‘Can we talk?’ moment between buddies.”
Launched in 2008, BettyConfidential.com is the leading online women’s magazine with original content for women in their 20s, 30s and 40s. BettyConfidential.com provides a web site with a sassy voice that women crave through a daily source for news, views, gossip and style for women with attitude, including celebrity gossip, up-to-the-minute beauty and fashion tips, savvy relationship advice, and eye-catching news and current events. “Betty” is what you need to know, when you need to know it. The site also includes provocative polls and surveys, daily updates from Gossip Betty, and the ever-snarky Mean Betty, which adds to the entertaining, irreverent and informative content. Offering more than 90 percent original content, BettyConfidential.com your best friend…only better – is not only recognized as one of the fastest-growing women’s Web 2.0 distributed web sites, but is considered a leading “trusted source” among media professionals for original content.