Creepy New Tiger Woods Ad

Nike aired Woods' first television spot a day before the Masters tournament.

Creepy New Tiger Woods Ad

Nike aired Woods’ first television spot a day before the Masters tournament.

-Faye Brennan

Tiger Woods Nike Ad

Nike successfully creeped everyone out with their latest commercial featuring Tiger Woods. The ad marks Woods’ return to golf and aired on ESPN and the Golf Channel one day before the Masters tournament.

In the black and white ad, Woods stares at the camera while his father, Earl Woods, speaks to him. You know, his father who died in 2006. We told you it was creepy!

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His father’s voice asks Tiger questions relating to his recent cheating scandal and stint in rehab for sex addiction. “Tiger,” he says, “I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?”

Tiger stands there, trying to look as apologetic as he can with his eyes. It’s an odd move by Nike to no doubt try to fix the golf star’s image. But it has nothing to do with selling sneakers, right? If so, it may be the world’s worst TV ad to push a product… ever. (

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7 thoughts on “Creepy New Tiger Woods Ad

  1. I think this is even creepier because it seems to be common knowledge that Tiger's dad was a serial cheater…what in the world was NIKE thinking? (or maybe it's all just supposed to make people talk?) ugh.

  2. Hmm. I wonder if some longtime Tiger fans will like this, since Tiger is known for his discipline (on the course, at least), and his father was responsible for instilling that in him (again, on the course, not off, clearly).

  3. Is the advertising department at NIKE insane? That’s an even better question. I was never going to buy another Nike product but I hope this ad causes women to really think before they purchase products for their husbands and kids now. That is so disturbing.

  4. I have totally lost respect for NIKE after they have exploited Tiger Woods indiscretions for their own gain. The man has been humiliated to an extreme across the entire country. Yes he messed up and he was a real dog…but that is between him and his wife. And perhaps within his circle of family and friends. But the public has to right to revel in his disgrace…enough is enough. I say those without sin cast the first stone. And that means any sin…not just the sin of adultry. Enough said!

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