Learning How to "Market" Yourself

A woman seeks advice about how to market herself in the workplace.

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Dear Michele,

I think I need guidance. I recently moved from the Seattle area to Orlando where, once settled, I would like to get into the work force, part-time. My goal is to utilize my field of experience with a B.S. in Athletic Training and being a long distance runner. I would like to get my certification in Personal Training and simply work around my daughter’s pre-school schedule. I have a 2-year-old little guy that would need childcare. I want to work in a gym that offers childcare for employees. I am afraid that just buying a home in a new area will force me to take any job. My question is: What is the best way to “market” myself in a manner that will direct me to my goal? I hope this is a legitimate question and not wasting your time.

— Trainer

Dear Trainer,

You asked a great question! It’s certainly legit, and let me give you a legit answer — marketing yourself to gyms and spas as a skilled person (your degree in Athletic Training/your experience as a distance runner) who wants to further her education with a Personal Training certification … doesn’t get much better than that! Ask yourself: What are gyms and spas looking for? Bet they’re looking for someone just like you.

Concentrate your search on facilities that have child care services, since that’s important to you. And look for places that have the same values around fitness and exercise that you hold. You can discover that by asking about the training of your potential co-workers and by evaluating the programs currently offered. And, about buying a house… Can you rent for a couple of months until you get your work situation squared away? That way, you can make a housing decision that’s driven by your work, rather than the other way around. Good luck!

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