The Lipcolor to Wear Now

Pink is the new nude, berry stain is the new red

Summer Beauty Trend

The Lipcolor to Wear Now

Pink is the new nude, berry stain is the new red

-Lois Joy Johnson

Pink lipcolorA new lipstick is makeup crack. Irresistible, addictive and powerful enough to make you forget the 150 previous glosses and tubes you have stashed at home. It makes walking into CVS dangerous, sauntering through Sephora risky and getting to the escalator in Saks hazardous to my makeup bag’s shaky well-being.

It’s also the most fun you can have without taking off your clothes. Unlike trying a new nail polish, which requires meticulous layering and waiting or eye makeup, which does require patience and several steps, lips are a swipe-and-go affair.

What’s the lipcolor to wear now? This summer there are two big beauty trends to pucker up with:

If you usually wear a “nude” lip, it’s time to give up your beige mouth for pink. Aside from the newsy/fun/flattering aspect of pink, it’s time to come to grips with the fact that when your lips are the same color as your skin tone or – OMG, lighter than – your face, they disappear. To help define thin, flat lips, use a nude liner first. The best new one is Benefit Automatic Lipliner ($20, in Nudist Colony (light) Naked Ambition (medium) and Bare Your… (deep).

If you like a pale, very St. Tropez Bardot lip, try:
Nars Lip Pencil in Roman Holiday or Sex Machine ($24, matte velvety silicone fat pencil.

For an I’m-not-wearing-lipstick-these-are-my lips look, try:
Dior Addict Lip Glow ($20, a subtle-colored balm that slightly enhances natural liptone to a rosier hue.

For a sheer but true pink lip that looks like you were sucking an ice pop, lolly or strawberry Kool-Aid, try:
Bobbi Brown Sheer Color Gloss in Popsicle, Sailor or Marina Pink ($20 each,

For a chic, creamy medium pink in a real lipstick – not your junior high bubblegum shade, try:
Shu Uemura Pink Collection Rouge Unlimited Lipstick ($23, all three shades 344, 343, 369 are terrific.

For a dramatic rosier pink lipstick that won’t look retro on darker skin tones, try:
Shiseido Perfect Rouge Lipstick ($25, in Ariel or Cerise.

Lipstick trends follow fashion, but right now, a heavy red lip looks old with vintage inspired clothes, brilliant prints and sexy draped dresses. A deep, rich raspberry or cherry color provides depth of color without that icky frosting feeling.

If you like color plus a little size enhancement, try:
DuWop Pure Venom Pure Berry Lip Stain ($24,, a natural organic version of the original plumper in an earth-friendly tin.

If your lips are dry, cracked, flaky, try a soothing balm like:
Laura Mercier Lip Stain in Mulberry, a rich berry red color you fingertip-pat on ($20,

For intense translucent color, try:
Yves Saint Laurent Rouge Pure Shine Sheer Lipstick in Wild Blackberry #33 ($30,

For highly pigmented balm that has more coverage but no lipstick-y feel, try:

Giorgio Armani Lip Wax ($26, in #4 or #6.

Read more of Lois’ summer style tips: Betty Summer Style Guide and What’s Your Summer Weekend Style?

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0 thoughts on “The Lipcolor to Wear Now

  1. These products look awesome- and I agree about getting your nails done – I hate waiting for my nails to dry! lip gloss and lipstick are nice and quick.

  2. One of my best friends got me addicted to Berry Lip Stain and I can’t wait to show this to the rest of my girls. Some of them are way to obsessed with with Bright Red. It was cute but I’m excited for summer stain!

  3. I’m always nervous to wear lipstick, I’m afraid of it getting chunky or building up in the corner of my mouth. But this list has inspired me to try something new, I love the sound of the Dior Addict Lip Glow!!

  4. I totally agree, K S! I was scrolling through this list, wondering if I was the only one who thought it was nuts that things were $30 for one tube of lipstick!

  5. It IS nuts to pay that much!!!! There used to be this brand called Fashion Fair. I miss it. Their tones were made for women of color, like myself. Now, all I’m left to is MAC, which tastes funny. 🙁

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