Forbes 400 List Is Lacking Bettys(Answer Key)

The answer key to the 2008 Forbes 400 quiz.

In the News

ANSWER KEY: Where’s Betty?

Women on the Forbes 400 list are as elusive as the children’s favorite, Waldo

-Jennifer Hamilton

a. A person on the list thanks to hair products and tequila (105 John Paul DeJoria)
b. A list member thanks to a product you use daily (1 Bill Gates, 11 Michael Dell, 20 the Mars family, 31 Phil Knight, ad nauseam)
c. List member heading a social network (321 Mark Zuckerberg)
d. On the list as a result of non-dairy creamer (215 Robert Rich Jr)
e. List members in the big loss industry – casinos (Sheldon Adelson, Kirk Kekorian)
f. List members from recently bailed out companies (48 Eli Broad, 147 Steven Udvar-Hazy)
g. The year’s biggest gainer (8 Michael Bloomberg)
h. The top woman on the list that’s not related to WalMart (15 Abigail Johnson)
i. Women from traditionally male-led industries (15 Abigail Johnson, 281 Margaret Magerko)
j. Men from industries traditionally associated with women (102 Leonard Lauder, 118 Ronald Lauder,147 Leslie Wexner)
k. On the list due to SlimFast (227 S Daniel Abraham)
l. On the list thanks to Beanie Babies (84 Ty Warner)

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