2. MAC Cosmetics is known for their AIDS advocacy. On World AIDs Day, more than 1,400 M?A?C employees in 120 North American cities and 30 countries will be volunteering their time and skills at AIDS/HIV charities across the world. In New York City, you can find them at God’s Love We Deliver among other charities. Since 1994, MAC Cosmetics, through their MAC AIDS Fund, has created programs to promote AIDS awareness and work with charitable organizations throughout the world.
On a daily basis, 100 percent of the proceeds of MAC Viva Glam lipsticks and lip glasses goes directly to the MAC AIDS Fund. Since its inception, they have sent proceeds to charities in 67 countries. To date, they’ve donated more than $190 million to fight AIDS.
Here are the two latest Viva Glam lipsticks:
Viva Glam Cyndi lipstick ($14.50, maccosmetics.com)
Viva Glam Gaga ($14.50, maccosmetics.com)
3. Hair Dressers Against Aids is a global advocacy program that utilizes hairdressers in their unique position as stylists and confidants to become a resource to educate their clients and communities about HIV. The organization is sponsored by The L’Oreal Fondation D’Enterprise in partnership with the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC). They are considered to be one of the largest HIV/AIDS mobilization campaigns in U.S. history.
Today, wearing red ribbon themed clothing and accessories, carrying Flip Video camcorders and using video booths, they’ll encourage people to leave messages about HIV/AIDS. These videos will then be streamed to Times Square video billboards as well as the campaign Facebook page and Web site. The campaign encourages all participants to “Use Your Voice, Use Your Power, For A Beautiful World Without AIDS.”
To learn more about the program or to get involved, please visit their website.
Barielle and Borders are up next!