Beauty + Style Editor
Beauty BS: Expensive Face Creams
A top beauty myth is shattered!
-Lois Joy Johnson
Beauty myths get passed down mother to daughter, trainer to gym client, manicurist to neighbor until everyone suspects they’re true. Here’s the biggest blooper of all: an expensive department store skin cream is better than a low-cost one from the drugstore. Even though magazine beauty editors insist on hawking those splurge and save options, given a choice most women would take the pricey product and run. I’m going to give you the inside beauty secret on this one and more in the future.
THE MYTH: EXPENSIVE SKINCARE IS BETTER
LOIS’ INSIDER TRUTH: Once upon a long time ago, say back to the ’80s, this was absolutely true. But scientists, researchers and teams of dermatologists working behind the scenes in cosmetic company labs have democratized skincare and closed the gap between department store and drugstore treatments. Now whether your moisturizer/wrinkle cream costs $20.99 or $200 it’s the scientific evidence, lab technology and specific ingredients that make the difference in your skin. The good news is all this is available at every price point. If you want the smartest buy for less stick, to one of the big global beauty giants like the L’Oreal Group, Procter & Gamble or Beiersdorf, which have both high and low brands within their companies. They have the kind of resources and money to keep their brands on the cutting edge and enable their low-cost brands to keep pace with their high-end sisters.
Did you know, for example that L’Oreal owns the drugstore brands L’Oreal Paris and Garnier Nutritioniste, specialty pharmacy brands Vichy and La Roche Posay, SkinCeuticals, Kiehls, and the luxury brand Lancôme? Procter & Gamble owns Olay, which is sold in drugstores, but also the expensive SK-II. Beiersdorf owns Nivea, Eucerin and the ultra costly La Prairie.