Our website gets an award for editorial excellence.
There are a lot of really good websites out there, but BettyConfidential.com led the pack yesterday as we won the Media Industry Newsletter (MIN) Best of the Web Award for Editorial Excellence. It’s the first time a women’s site has been a contender—and a winner—in the editorial excellence category.
We’re all thrilled! “The past two years have been unprecedented for the site,” said BettyConfidential.com CEO Deborah Perry Piscione. “Our team has worked so diligently to make BettyConfidential.com thought-provoking and engaging, while speaking to women in a light-hearted and whimsical way. It’s truly an honor to be recognized amongst such an amazing group of finalists.”
Since it began in March 2008, Betty has become one of the most influential women’s lifestyle sites, with 2.5 million unique visitors each month, readers who love to listen and take part in uniquely saucy Betty talk about sex, celebrities, style, health and family.
“We’re extremely proud of where we’ve taken BettyConfidential.com in such a short period of time,” said the site’s Editor-in-Chief, Myrna Blyth. “We’re thrilled to see what else the future holds.”
In giving award, MIN called the site “stylish and snappy” and praised its “witty voice and creative approach to familiar topics.” In particular, the MIN awards team singled out features like “What We Learned From the Men’s Magazines” and “Steamy Phone Sex Tips.”
And the overall tone for the site, MIN said, was unquestionably set by the popular daily piece, “Mean Betty: Snark of the Day.” (By the way, kittens, Mean Betty herself was at the awards ceremony. We even think she smiled. A little.)
“In all of its prose,” MIN said, “the site uses a voice that is true to the brand—‘confidential.’ It speaks to readers as if they are friends and makes a visit to BettyConfidential a welcome ‘Can we talk?’ moment between buddies.”
And that’s where you, our readers, come in. The Bettys want to thank you for being such enthusiastic and vocal supporters. We promise we’ll be bringing you even more of what you love: the best, most intelligent, Betty-est stories on the web!