Deborah Perry Piscione Wins Women's Initiative Woman-Owned Business of the Year

Deborah Perry Piscione Wins Women's Initiative Woman-Owned Business of the Year

Press Release

FOR IMMEDIATE RELEASE
Contact: Ellen Snook
Women’s Initiative
esnook@womensinitiative.org
510-287-3116

Jen Shelby
BettyConfidential

jen.shelby@bettyconfidential.com
415-203-8803

LOCAL BUSINESSWOMAN DEBORAH PERRY PISCIONE WINS WOMEN’S INITIATIVE WOMAN-OWNED BUSINESS OF THE YEAR AWARD
Bay Area nonprofit for women entrepreneurs announces winners of 2009 competition

Palo Alto, Ca. — BettyConfidential.com, owned by local businesswoman Deborah Perry Piscione, has been named the Woman-Owned Business of the Year Award in Palo Alto. The award is given by Women’s Initiative for Self-Employment and recognizes women-owned Bay Area businesses that:

• Have been successful despite the barriers that exist for women        
   business owners.
• Exemplify how business ownership and leadership is beneficial for
   women.
• Have a positive impact on the local community or the community at women.
• Advance their field through innovation.

In recognizing these businesses, Women’s Initiative celebrates the power of microenterprise in transforming communities through job creation and economic revitalization. In today’s economic recession the importance of supporting existing micro-businesses and fostering entrepreneurship is paramount. Existing research states that over 70% of all new jobs created during the recession will be through microenterprise. Research at the World Bank and the Global Entrepreneurship Monitor has indicated that investing in women entrepreneurs, in particular, is critical for economic growth.

The WOB Award recognizes these women entrepreneurs and their businesses for their leadership and positive contributions to their communities. Deborah will be recognized at the Woman-Owned Business of the Year Awards Ceremony on November 10, 2009 at Google, Olympus Conference Room, Mountain View, California at 5:30- 8:30 p.m.

For more information about the awards and a complete list of winners, go to www.womensinitiative.org.

About Women’s Initiative
Women’s Initiative is the nation’s largest microenterprise training and funding organization and is widely regarded as a leader in the field of microenterprise training. For more than 20 years, Women’s Initiative has been providing low-income women throughout the Bay Area with business training and ongoing support in addition to access to capital. Our unique program propels low-income women into business ownership, and more importantly, tackles barriers to self-sufficiency. In English and in Spanish, women conquer their fears of success, complete a business plan, learn technology, access capital, and meet influential and experienced business people who can help them succeed. Average income more than doubles four years after participation in the Women’s Initiative program and 71% of WI business owners are making steady sales five years down the road. In 2008 Women’s Initiative graduates generated an average of 2.25 new jobs each day.


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