How to Get a Makeover for Free
Need a free boost? Get a makeover at the makeup counter
-Lois Joy Johnson
Walk into any department store and you’re swamped by well-meaning but ballsy beauty advisors luring you with irresistible come-ons. I am still a total sucker for “love your bag / dress / sunglasses/ hair color” despite an advanced degree in customer resistance. Fall is a particularly seductive time to browse the beauty bars. You’re desperate for something new and figure a little makeup and skincare is cheaper than taking the escalator to the floors where you can do some serious damage. What’s key is to not feel obligated to BUY ! This is, however, an excellent time to use the department store as a virtual beauty school to learn some new tricks and experiment.
Here are 7 beauty secrets to makeup counter makeovers.
1. Do your homework online.
Dump out your makeup bag and decide what seriously needs an update. Then scroll through your favorite makeup brands online for news in textures and colors. Make a list of what you want to try. Should you upgrade your mattes to shimmery shadows? Switch to metallic gel liner instead of pencils? Try wearing a real lipstick instead of pinky gloss?
2. Smile at but ignore the beauty pimps patrolling the aisles. Instead, stroll straight over to a brand that’s “you.”
This saves time, tears and remorse when you get home or back to work with a face full of makeup you hate. No clue what “you” is anymore? Want polished neutrals? Try Bobbi Brown or Laura Mercier. Trendy runway colors? Head for M.A.C., Chanel or Dior. Love a sun-kissed look? Straight to Giorgio Armani or Guerlain.
3. Go mornings when the store has just opened and traffic is minimal.
The advisors are just gearing up and will be eager to use you for demos to attract other customers.