Is it Time to Update Your Dating Profile?
A new site uses ad techniques to “sell” your online profile.
Do you like piña coladas? Getting caught in the rain? Are you not into yoga? Do you have half a brain?
Ahh – remember when taking out an ad for “your own lovely lady” in the Sunday paper was easy? These days, online daters are so savvy that deciding what to include in your profile is one of the most nail-biting aspects of courtship.
A new website, TrySweetTalk.com, promises to do the dirty work for you. Founded by veteran ad writer Kate Houston, the site will rewrite your dating profile using tried-and-true advertising techniques to “sell” you to potential soul mates.
Kate (her online pen name) spent years writing award-winning ads for companies like Proctor & Gamble and Pfizer, but recently discovered a knack for writing successful dating profiles.
“The first one I wrote for myself was an eye-opener,” she tells BettyConfidential. “It received a lot of replies and I realized it was because I wrote it using my marketing savvy…. I noticed men would refer to some of the quirkier bits of information that I put in my profile. Those little nuggets gave them a starting point to approach me.”
Soon, Kate was rewriting profiles for her friends, and improving their online love lives. Now she’s turned her magnetic romantic marketing into a business.
Cyber daters looking for their own Cyrano de Bergerac can fill out TrySweetTalk’s eight-step questionnaire, detailing specific interests and achievements. For $80, you’ll receive a custom profile within three days.
A pretty penny, indeed. Depending on your own marketing skills, this could be a silly extravagance or a true love-saver. In the age of Mad Men, it seems we’ve all gone mad for advertising everything about ourselves. Still, I know I’d jump at the chance to have Don Draper write my dating profile!