Make Your Blow-Dry Last a Week
Seven ways to wear your hair for the next seven days
-Lois Joy Johnson
Have you spent your whole beauty life buying into the idea (mostly touted by hair-care brands and their spokes-stylists!) that you must shampoo every day? This theory started a decade ago when all of us were supposedly exercising our brains out en masse at the gym (which of course we weren’t), and those daily sweaty workouts absolutely required daily shampooing.
If you color the life out of your hair like I do, washing, blowing and flat-ironing more than once a week would leave just about three hairs on my head – and they’d be damaged beyond belief. And these days, whether you blow-dry your hair yourself or pay a stylist to do it, cutting the frequency of shampoos means cutting down on blow-drying. In the end, you’ll save time or money – and who couldn’t use more of either?
I would love to take credit for the “infrequent hair care” idea, but actually top hairdressers on photo shoots came up with the concept. You see, the dirtier a model’s hair and the more product buildup there was, the easier it styled and the better it looked. But I learned quickly and I’m happy to pass the secret on to you.
Here’s how to keep your hair looking great, one shampoo and blow-dry at a time…
Thursday: Shampoo. So hair looks great through the weekend ahead. Use conditioner and as little styling product as possible, or none if the weather is dry and cool with no humidity in sight. Blow-dry bone dry — leave not one bit of moisture.
Friday: Your hair is sparkling clean. Pull it back carefully when washing your face, applying face cream or blending on self-tanner or makeup so your hairline stays pristine. (Oh, yes, and try not to sweat, no matter how stressed!)
Saturday: First hint of grease appears. Spray your part and hairline or bangs with a dry shampoo, or sprinkle on a little baby powder (brush like mad so there is no visible white residue).
Sunday: Going flat. Bend at the waist and spray the underside of hair with dry shampoo or hairspray to absorb excess oils; blast hair with the blow-dryer for a few seconds while raking fingers through hair. Flip hair back in place and rake some more. You’ll look like a European film star, promise!
Monday: Serious bedhead sets in. Tease hair gently at the crown and pull hair back softly in a half up half down way. See Jessica Biel at the Oscars or Angelina Jolie anytime-both of them use this trick a lot.
Tuesday: Slick hair back into a soft knot at the nape. Then spray your neck and hair knot lavishly with a sexy new perfume.
Wednesday: Hide and sleek. Pull hair back in a ponytail and plunk major sunglasses or wide leather hairband on the crown. This is a look that will last a few seasons, too, so stock up on hairbands now. I love Jennifer Behr’s leather bands, but they are pricey ($65 at saksfifthavenue.com), and Jennifer Oulette’s super wide ones at Barneys, but there are great inexpensive ones, too, at Old Navy and Forever 21. Beyonce appears to use this ponytail strategy effectively all the time.
Thursday: Start over! And give yourself a thorough scalp massage to get rid of every drop of styling buildup and oils at the roots.