Welcome to My Face
New makeup fakes flawless skin
-Lois Joy Johnson
Barbie turns fifty on March 9, and she looks just as flawless now as she did at fifteen. I know she’s plastic, but this doll set me up for years of high beauty expectations. She was the definitive role model for today’s glam attitude toward beauty. Barb’s incredibly toned body (implants? lipo?), long shiny hair (extensions?), and frozen expression (Botox?) probably launched a thousand celebrity look-alikes. Her sexy approach to everyday clothes is totally in sync with current fashion trends, so much so that 50 designers and Mattel held a runway show in her honor last week. But it’s Barbie’s velvety skin I still covet and hopefully seek to replicate with every new foundation I buy. I want foundation to do that for me.
As a beauty editor, I know genius lighting and Photoshopping are behind most of the gorgeous faces in cosmetics ads. Unlike Barbie and digitally enhanced faces, I’ve got the usual skin issues to deal with, and so do you. So total optimist that I am, once again I hit the shelves and counters to try these new foundations. Here’s my take:
Bobbi Brown Skin Foundation SPF 15 ($45, bobbibrown cosmetics.com). Ever since I’ve known her, Bobbi’s been working on a foundation that looks 100 percent natural. If tinted moisturizer is too sheer, liquid foundation too makeup-y and you just want to look better than bare-faced, “Skin” gives the lightest coverage possible without being ridiculously transparent. The 17 shades are dead-on as usual too.
CoverGirl Simply Ageless Anti-Aging Foundation SPF 22 ($13.99, in drugstores). This cream compact makeup claims to improve wrinkles with Olay Regenerist Serum and remain suspended over facial lines once applied. I loved this product and think it’s better than those that are three or four times the price. It sheers out or builds for coverage and didn’t crease, get tacky or dry out. I had a hard time deciding on one shade, and ended up buying Classic Beige and Buff Beige, both of which worked!
Make Up For Ever HD Invisible Cover Foundation ($40, sephora.com). This makeup was designed to look natural on HDTV, which sees 6 times the naked eye. Creator Dany Sanz spoke to camera technicians and TV producers before consulting makeup artists and actors to find out what the new digital technology would mean in terms of foundation. If you’re obsessive about examining your makeup in a magnifying mirror and like a polished look, put yourself in the company of fans like Alexandra Leighton of The Hills and Jordan Sparks. No powder necessary to seal the deal.
MAC Studio Sculpt SPF 15 Foundation ($23 maccosmetics.com). MAC pros spent three seasons backstage testing this cream gel in a tube at shoots. The needle nose applicator helps you control the amount – you can wear it as a complete coverage makeup or for a transparent look when blended on with a makeup brush. A great makeup for skin that has ups and downs.