Planning Behind Letterman, Oprah, Leno Super Bowl Ad Revealed
The unexpected commercial was shot last Tuesday at Letterman’s studio with all three hosts in attendance.
Were you caught off guard last night during the Super Bowl when you saw David Letterman, Oprah Winfrey and Jay Leno in a commercial together, sitting on the same tiny couch? Did you say to your friends in between chicken wings, “Wait, don’t Letterman and Leno hate each other?”
If so, you weren’t the only one.
The ad for Late Show with David Letterman was Letterman’s own idea. According to The New York Times, he thought it would be “truly funny” to have “a Super Bowl ad that featured the two longest-running adversaries in late night, sitting with Ms. Winfrey as though at a Super Bowl party.”
When he proposed the idea to Oprah, she immediately jumped on board. Leno had to get the OK from top NBC executives, including chief executive Jeff Zucker, before saying yes. Both TV hosts were flown into NYC on Tuesday, where they were escorted incognito-style to the Ed Sullivan Theater where Letterman tapes his show. Jay Leno had to wear a disguise including a hooded sweatshirt, glasses, and a fake moustache.
The commercial took about 30 minutes to shoot after Letterman’s show had finished taping and his studio was empty. Letterman and Leno were supposedly very friendly and professional with one another, as if they had known each other for a long time, says The New York Times.
“I think everybody wanted to do it just because they all knew it would get attention and they all just wanted to do something funny,” said Rob Burnett, executive producer for Letterman’s show.
Well, the ad certainly got attention because we were all under the impression that the two talk show hosts hated each other, which apparently, is not the case. But, did you think it was funny? (Gawker, The New York Times)