Feel the Pulse of Women™
What Women Thought in 2008
The 2008 Pulse of Women poll report
-The Betty Editors
What a year this has been – the economy, the election and everything else have provided plenty of fodder for discussion and differences of opinion! But for better or worse – and let’s admit it, there’s been a lot of worse – Betty has been there to take the pulse of women and find out what women are thinking and feeling on a day-to-day basis.
And you haven’t been shy in voicing your opinions. Thousands of you have responded to our surveys and polls, providing real insight into what women think. And for that we’re extremely thankful.
So without further ado, here’s a list we compiled of some of the most fascinating finds of 2008:
Women on the Economy
The economy, of course, was THE issue of the year. In an October survey, BettyConfidential.com unveiled just how drastically women are being affected by today’s financial crisis. Women reported a dramatic downturn in their spending habits as well as in their psychological well-being. In the survey of more than 100 women, 75 percent of respondents indicated that on a scale of 1 to 10 (1 being “not at all” and 10 being “extreme”), their anxiety about the economy was at a 6 or higher, with 2o percent rating their anxiety at an 8 and 21 percent at a 9.
The survey found that the economy is directly impacting women on a day-to-day basis. In addition, 44 percent reported that the economic downturn is affecting their retirement plans. Also affected:
• Career plans (27 percent)
• Plans to own a home (14 percent)
• Wedding/honeymoon plans (3 percent)
In addition, 29 percent of women reported that they are afraid they will lose their job.
Women on Politics and Pop Culture
Brad Pitt doesn’t always do it for women. When asked who they’d rather have dinner with, 40 percent chose Barack Obama – over Michael Phelps (30 percent), Brad Pitt (20 percent) and Bill Clinton (10 percent).
Speaking of Brad … When asked which of Pitt’s two most recent women they liked better, 65 percent chose Jennifer Aniston over Angelina Jolie.
52 percent of women said they would like to change places with a celebrity.
Move over, supermodels. When asked about their dream job, 60 percent of women said they would like to be a best-selling novelist, while 16 percent chose supermodel, 12 percent chose talk-show host and 12 percent Fortune 500 CEO.
While a strong majority of women like (80 percent) and admire (74 percent) Michelle Obama, 63 percent reported that they did NOT like her choice of dress on election night.
Not so surprisingly, very few (14 percent) were surprised by the outcome of the election.
71 percent of women said NAY to Sarah Palin for president in 2012.
Women on Shopping/Spending Habits
91 percent of women reported that they are cutting back on holiday shopping this year.
Despite the downturn in the economy, women are still willing to make small purchases to treat themselves and give themselves a boost. In response to the question “In this economic downturn, what small purchase most comforts you?” respondents answered:
• Beauty products (18 percent)
• Manicures/pedicures (18 percent)
• Chocolate (16 percent)
• New shoes (10 percent)
• Lingerie from Victoria’s Secret or Gap Body (3 percent)
Other answers included books and having their hair done. Only 15 percent chose “none.”
Women on Body Image and Sex
Women continue to struggle with their body image … 78 percent of women polled said they wish they were thinner. And 68 percent of women say they lie about their weight.
Perhaps the cougar movement is helping? Surprisingly, 83 percent of respondents say they don’t lie about their age.
When it comes to their sex life … 71 percent of women report their libido is NOT in sync with that of their husband.
45 percent of women have faked a headache to get out of sex.
64 percent say if they cheated on their guy, they would tell him.
Women on Happiness (or Lack Thereof)
In not-so-happy news, we found:
57 percent of women said they don’t consider themselves truly happy.
Almost 64 percent of women report that they aren’t living the life they thought they would be 10 years ago.
39 percent of women said their mother makes them crazier than their boss (22 percent), their guy (22 percent) or their children (17 percent).
67 percent of women say they have a secret that they have never told anyone else.