For Your Health
Fine wine to promote breast cancer research
-Julie Ryan Evans
While it sounds a little like the title of a porno film, Cleavage Creek is actually a brand of fine wines dedicated to fighting breast cancer.
In 2005, owner Budge Brown lost his wife of 48 years to breast cancer, and since then he has been donating 10 percent of the gross wine sales to breast cancer research. Each bottle of Cleavage Creek wine honors a breast cancer survivor, with her picture on the label. Each survivor’s story is also told on the Cleavage Creek Web site www.cleavagecreek.com.
The latest batch of new wines was introduced on October 4. Wines are priced in the $18-to-$50 range and are available for purchase on the Web and by phone (888-295-1280).
“The world is full of people who enjoy good wines,” says Brown. “When they buy Cleavage Creek, they get a world-class wine while helping efforts to find a cure for breast cancer. Everybody wins. When people learn about Cleavage Creek and the motivation behind it, well, if it reminds one person to go for a checkup, do a self-examination or become more informed, we’re accomplishing our goal of saving lives. The cure for breast cancer may not come in my lifetime, but the mere existence of Cleavage Creek could bring it along sooner rather than later. Let’s get it done.”
To date, Cleavage Creek has donated more than $37,000 to breast cancer research.
We say cheers to that!