Study Finds Women Pay More for Products Than Men

If you feel as though you're getting charged too much for everyday items such as antiperspirants, shaving creams and razor blades, guess what? It turns out you probably are.

Study Finds Women Pay More for Products Than Men

If you feel as though you’re getting charged too much for everyday items such as antiperspirants, shaving creams and razor blades, guess what? It turns out you probably are.

-Carolyn French

A female shopper

A new study by Consumer Reports found that merchandise targeting women – via description, appearance or name – frequently costs up to 50 percent more than comparable products for men.

An example would be Nivea body wash’s ‘Cool’ for men (16.9 ounces), which costs $5.49. The female equivalent, ‘Touch of Happiness’ (16.9 ounces) costs $7.49.

Allan Gorman, who owns Brandspa, a corporation aimed at making brands more desirable, weighed in on the findings.

“You’re paying for the perceived value of the package,” Gorman disclosed. “Can you really tell the difference? Most of us can’t.”

In order to get the best bang for one’s buck, CR recommends ignoring gender labeling entirely. (Consumer Reports)

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