Tip of the Day: Rent the Runway
Look like a million, but pay only pennies for a designer dress.
Paris Hilton once said, “always look twice as good as the b*tch standing next to you.” Now Paris may not be known for her stellar fashion choices, but the girl has a point. So this holiday season, when you’re attending parties, family get-togethers and New Year’s celebrations, make sure you are the best-dressed girl in the room by checking out Rent the Runway. It’s a new shopping website that gives fashionistas the ability to rent dresses from the very best designers for a fraction of the dress’ retail price.
The co-founders are Harvard Business School students Jennifer Hyman and Jennifer Carter Fleiss. The pair came up with their winning idea out of desperation. Jennifer Hyman’s sister wanted to wear a designer dress to an upcoming wedding, but couldn’t afford one. The Jennifers decided that this should never happen again to any woman with a small budget and a love of high fashion. And Rent the Runway was born.
Currently Rent the Runway is accepting new members every day on a “first come, first serve basis. “ Upon acceptance you’ll be able to browse through hundreds of dresses from designers like Brian Reyes, Proenza Schouler, Diane von Furstenberg and others. Dress rentals range from $50 – $200 and you can keep the dress for up to eight days.
Going out on the town with the girls? Rent a leopard-print dress by Alice + Olivia, just like the one that Mena Suvari wore to the Men Who Stare at Goats premiere. Except you’ll be getting that $350 dress for $50!
Have a really hot date? You can wear the same sexy Siren bandage dress by Herve Leger that Amanda Bynes wore to the premiere of the Star Trek movie. It retails for $1350, but you can have it for $150. Rent the Runway will ship you your heart’s desire in two sizes (just in case) and don’t worry about dry cleaning — that’s included in your rental agreement. When you’re done, simply use the pre-paid mailer that came with the dress, ship it off and voila! You’re on to the next dress.
Red carpet looks are no longer reserved for Hollywood’s elite, and frugalistas everywhere can rejoice and be the best dressed whereever they go!
Faye Brennan is an assistant editor at BettyConfidential.