Betty on the News: Ralph Lauren Apologizes for Digitally Retouching Pic of Model

The corporation sends out a statement of regret over grotesquely thin woman.

Betty on the News: Ralph Lauren Apologizes for Digitally Retouching Pic of Model

The corporation sends out a statement of regret over grotesquely thin woman.

-Carolyn French

Filippa Hamilton

On Thursday BettyConfidential reported that Ralph Lauren had infuriated hundreds of women with a new advertisement for the fashion firm’s Blue Label collection by digitally altering a photo of a skinny model (Filippa Hamilton) to make her look disgustingly thin.

After an onslaught of online protests, a spokesperson for Ralph Lauren released the following statement late Thursday night:

“For over 42 years, we have built a brand based on quality and integrity. After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman’s body. We have addressed the problem and going forward will take every precaution to ensure that the calibre of our artwork represents our brand appropriately.”

The company’s act of contrition will more than likely fall on deaf ears, however, as Ralph Lauren’s initial reaction to the photo – originally posted on Web sites Boing Boing and Photoshop Disasters – was to file a Digital Millennium Copyright Act (DMCA) complaint against both sites.

Kind of makes the apology obsolete, wouldn’t you say? (Daily Mail)

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