A Treat for Your Dry, Frizzy Hair: Paul Mitchell's Awapuhi Wild Ginger Treatment

Any gal with dry, damaged or frizzy hair will fall in love with this fast and inexpensive new treatment.

A Treat for Your Dry, Frizzy Hair: Paul Mitchell’s Awapuhi Wild Ginger Treatment

Any gal with dry, damaged or frizzy hair will fall in love with this fast and inexpensive new treatment.

-Faye Brennan

blonde woman hair

Blondes, flat-iron lovers and blowout addicts: if you’re hair is at all frizzy, lackluster, and dry, it means it’s yearning for some protein. Protein is the secret weapon to healthy, shiny, beautiful hair, which is why Paul Mitchell’s new Awapuhi Wild Ginger Treatment is heaven-sent.

This fast, inexpensive addition to the hair scene involves a 2-step in-salon treatment as well as at-home products to leave your hair looking soft, silky, and completely renewed.

We had the opportunity to try it out firsthand at Raika Salon in NYC, and we were blown away by the results.

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Salon owner and principal stylist, Kathleen Firth, filled us in on what the in-salon Keratriplex 2-Step Repair treatment consists of: “In the first step, you get shampooed and then we apply a vial of Keratriplex throughout your hair. In this step, we’re putting protein back into the hair so it’s helping reduce frizz, add shine, and it’s definitely helping your blowout.

After you leave this on for 5 minutes, we get to the second step: right on top of the protein we put the Keratin Intensive Treatment, and that’s a cream that will put the moisture in your hair. You sit under the drier with that on for 10 minutes, and then after cooling, your hair is rinsed off.”

Unlike Brazilian Keratin, this treatment doesn’t contain formaldehyde and can be used on any type of hair, including curly or color-treated clients (don’t worry, it won’t straighten your spirals!). Did we mention it also smells amazing?

Awapuhi by Paul Mitchell

Firth recommends getting the affordable treatment (it’s only $35 at her salon, though prices vary depending on location) every four weeks, and maintaining it at home using the Paul Mitchell Awapuhi Wild Ginger products. She suggests taking home the Hydrocream Whip ($20.95) and the Hydromist Blow-Out Spray ($18.95) for an everyday beautiful, shiny blowout. There’s also the Keratin Intensive Treatment ($24.95), which continues to add protein to your hair between salon visits. Firth recommends only using this at-home treatment once per week, as too much protein will cause breakage.

As Firth says, “Your hair is your number one accessory, which a lot of people don’t realize. So, if you come into the salon once a month to get the treatment, and maintain it at home once a week, your hair is going to look amazing!”

Amazing and affordable? Now, that’s something we can definitely get used to!

Faye Brennan is assistant editor at BettyConfidential.


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One thought on “A Treat for Your Dry, Frizzy Hair: Paul Mitchell's Awapuhi Wild Ginger Treatment

  1. Janet Diaz says:

    Nice post. Thanks for sharing… Its really good to know about awapuhi. Can we use this along with hair loss treatment?

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