Paulin Soleyman, Miss Body Butter herself, recently sat down with us to chat about how her nickname grew into a business, what goes into the creation of each of her products, and more. Read on for all the deets!
BettyConfidential: How did you become a maker of skincare products? Can you tell us a little about the history of Miss Body Butter?
Paulin Solyeman: Ever since I can remember, I have been fascinated by all things related to beauty. I made my first skin care product when I was three years old by stealing all of my mother’s cold creams and perfumes and mixing them together before rubbing the concoction all over myself—which earned me a hard scrubbing in the shower.
As I got older I learned that I have extremely sensitive dry skin which becomes highly irritated when exposed to harsh chemical ingredients like artificial scents. This is one of the main reasons why I started looking for ways to lead a healthier, more natural lifestyle. Initially, I started a blog titled The Underground Bootcamp and focused my efforts on educating myself regarding all aspects of healthy living.
As I sought to bring more natural products into my life, I realized that finding both natural and highly effective skin care products for sensitive skin in today’s market is next to impossible. Frustrated with the type of ingredients often snuck into skin care products that claim to be “All-Natural,” I began researching and creating my own line of skin care products to help ease skincare troubles—both mine and those of others.
Word of the products I was making spread amongst friends, family and neighbors, and I eventually became known as “Miss Body Butter.”
BC: We can see why! What’s your background like? Had you ever dabbled in making body products or in other types of design before creating Miss Body Butter?
PS: Though I hold degrees in English literature and organizational communication, my professional background is mainly in public relations and marketing. I also developed a strong interest in the workings of the Internet and social media five years ago when I began blogging as a hobby. So, when friends and family began to encourage me to market the skin care products I had been making for them, I drew upon both my professional and blogging skills to start Miss Body Butter. So, though I have been making skin care products for years Miss Body Butter is my first attempt at running a business.
BC: What was the first thing you ever made?
PS: The first item I ever made under the Miss Body Butter name was a batch of red, rose-scented, homemade bath bombs. I made them for a co-worker to take with her on her honeymoon.
BC: Can you tell us a little about your process? What goes into the creation of each product, from the initial idea all the way to the finished version?
PS: Creating a new recipe for an all-natural skin care product is a long process that doesn’t always lead to a successful product. When I have an idea for a new product, I start by “testing the waters” to see the level of demand for it, mostly through online research. At the same time, I determine which ingredients are best to use in the recipe using factors such as effectiveness, safety, appeal, environmental impact, and availability. The next step is the most time consuming: I experiment with the recipe. Don’t be afraid to let your friends, family, neighbors, and co-workers. try your product and give you their honest opinion! Once you’ve found a recipe that works, you must find the right packaging for it; and lastly, congratulations! You now have a product that no one will know about unless you can market it. Get creative with your networking!
Up next: How an accident turned into a hit and more!