Are Rachel Zoe’s 15 Minutes of Fame Over?
Rachel Zoe’s fashion line isn’t doing well and neither is her TV show.
Bettys, I have to say that I wasn’t surprised to read in the New York Post that Rachel Zoe’s fashion line is in trouble. When her clothing debuted at Mercedes Benz Fashion Week this past February (somehow our invite got lost in the mail), there were the ubiquitous “oohs” and “aahs.” However, if you looked at the clothing closely, you would have realized that it was nothing more than a recherché of looks from the ’60s and ’70s. The vintage pieces that Rachel wore on her Bravo TV show, The Rachel Zoe Project, were probably the models of her clothing line.
The thing is, if you’re into the whole Boho/vintage look, there are other clothing lines like Haute Hippie, Charlotte Ronson and Nicole Richie’s (a former Zoe client), and Winter Kate which are already mining that look — and at much cheaper prices than Zoe’s.
Industry insiders told the Post that interest in her line has “peaked.” The same insiders told the Post that Li & Fung, a Chinese retail firm who invested heavily in her, are “panicked,” as the line isn’t doing well. Duh. The economy isn’t strong and if you want something that looks like it was worn in the ’70s, you could either buy an item from one of the lower priced lines or hit a vintage or thrift store for the real thing. Do you really know anyone who’s going to pay $700 for a poncho?
If you’re interested, you can find her clothing in 210 high end stores including Bloomingdales, Bergdorf Goodman, Neiman Marcus, Saks, Piperlime.com, Shop Bop, and now on flash sale site Gilt.
Zoe has now launched a line of shoes, handbags and jewelry at Bergdorf Goodman and Neiman Marcus. Could it be because she’s good friends with Ken Downing, Neiman’s fashion director?
And guess what? When it rains, it also pours. At the same time, there’s news that the line isn’t doing well—and honestly, if the line is not even a year old and it’s on a flash sale site, is it? There are also rumors that Bravo won’t be renewing The Rachel Zoe Project for another season. Furthermor, while Bravo may be closing shop on Rachel, her former assistant, Jeremiah Brent, is getting his own show. Additionally, Taylor Jacobson, Rachel’s former assistant, will be appearing on Oxygen’s Hollywood Unzipped: Stylist Wars, and of course, Brad Goreski’s show, It’s a Brad, Brad World, is going into season two.
In an interview with The Hollywood Reporter, when asked if there was going to be season 5, Rachel replied, “I don’t know. We’re in talks with Bravo. We have to figure out what we want and find that place where everybody is happy. It takes a long time to film, and I give 100 percent of myself as executive producer. I do love being on television and in peoples’ homes. I’m not an actor, so there is a connection that’s real. … But I also think, ‘Are people sick of it? Is it time to do something new?’”
Is this just spin? Or is she talking about another season and Bravo isn’t listening? It’s not like she’ll have nothing to do if the show doesn’t commence another season or her clothing line tanks. She’ll still dress Anne Hathaway, Demi Moore, Joy Bryant and Jennifer Garner for award season.
She is showing this upcoming fashion week. We wonder if we’ll see something new or another “homage” to a design created by someone else.
Tell us: Would you watch another season of Rachel on Bravo?
PJ Gach is Senior Editor: Style + Beauty at BettyConfidential.