Be The Star of The Next Make Up Forever Campaign!

Make Up Forever is conducting their first ever open casting call!

Be The Star of The Next Make Up Forever Campaign!

Make Up Forever is conducting their first ever open casting call!

-PJ Gach

 photo shoot

Paris-based Make Up Forever’s products can be found in makeup artist’s toolboxes on film and TV sets, backstage during fashion week and used in fashion shoots. They have a terrific reputation because their colors always stay true-they’re highly pigmented. Everything they make, from false eye lashes to finish powder is of the absolute best quality and their prices won’t break your bank. They have a bazillion (and counting colors). They’re innovative, fun and cool. And they’re looking for you!

You see, they’re kicking off a new campaign for spring. They’re looking for real women age 18 and up for their open casting call which will run January 2 through February 1, 2012. The Unretouched Campaign will showcase a real woman’s beauty. That means NO retouching and NO Photoshopping whatsoever! This campaign was first launched last spring and received accolades for promoting a new standard in an industry where Photoshopping is rampant.

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This contest marks the second phase of their Unretouched Campaign and that’s where you come in. If you’re picked, you fly to New York City for a professional photo shoot and be featured in an ad for their new HD Complexion Starter Kit ($79, sephora.com). 

To enter, visit their site, upload your best unretouched photo. All finalists’ photos will be featured in a photo album on Make Up Forever’s Facebook page. The winner will be announced on February 9, 2012.

 make up forever hd complexion sarter kit

I got to road test the Make Up Forever HD Complexion Kit recently. The kit contains the HD Microperfecting primer, HD Invisible foundation, HD Microfinihs powder and a Kabuki brush.

After all was said and done, I was really pleased with the results. When you’re wearing makeup you want to enhance what you have, not look like a caricature of yourself. I looked like me, but had a more polished, yet natural look. The foundation is oil-free, gave me medium to full coverage-it evened out my skin tone and blurred out my laugh lines.

 Make Up Forever’s HD Invisible foundation comes in 26 shades, from Pink Porcelain to Ebony. Not sure which shade is for you? Go online and use their exclusive shade finder tool

Now stop reading and upload your photo! Who knows, you could be their winner.

PJ Gach is Senior Editor: Style + Beauty at BettyConfidential.


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