'Boardwalk Empire' Star Paz de la Huerta Is the New Face of Joe's Jeans!

Paz performs classic circus routines while wearing the hottest clothes.

‘Boardwalk Empire’ Star Paz de la Huerta Is the New Face of Joe’s Jeans!

Paz performs classic circus routines while wearing the hottest clothes.

-Kenneth Thapoung

 paz de la huerta joes jeans

Ten year anniversaries always call for a celebration, and Joe’s Jeans, the premium denim line beloved by celebs and known for its fashion forward and comfortable denim, is kicking off  their fall 2011 ad campaign with Paz de la Huerta from HBO’s Boardwalk Empire as the face of the brand.

Fall’s theme is all about the circus, and Paz is the lead performer. Picked for her “sultry nature and untamed beauty” by Joe Dahan, the brand’s creative director, Paz performs a black-and-white, one-woman circus photographed by Tao Ruspoli. Although not typical circus leotard style, Paz will sport the collection’s key fashions of the season, including Joe’s Wild Chelsea pant in Leopard and a skinny micro flare, which will be available in August.

Read Suddenlee, I Love to Shop!

The story begins with Paz piggy backing a merry-go-round stallion, followed by a performance in a lyra (a suspended hula hoop for non-circus folks), and ends with the classic circus knife throwing act with Paz as the bullseye. The ads conclude with Paz intently gazing into her vanity mirror to make sure she’s still alive… and beautiful.

This show totally stomps all over Cirque du Soleil and the Ringling Bros. combined!

Kenneth Thapoung is a regular contributor to BettyConfidential.


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