Brace Yourselves: We’re In for 3 More Years of ‘Keeping Up With the Kardashians’
E! has just renewed Keeping Up With the Kardashians for three more years—and it’s a TERRIBLE THING. Here’s why.
I’ve got some terrible news for you, Bettys: Just when you thought that maybe the Kardashian empire was starting to wane… just when you thought you might finally be free of their suffocating media presence… just when you thought that maybe Kim had realized that a little time out of the limelight might not be such a bad idea… E! has confirmed that they’ve signed up the whole family for not one, not two, but three more years of Keeping Up With the Kardashians.
Apparently having everyone hate you is just as profitable as having everyone love you.
I feel like I probably shouldn’t be surprised by this development, and yet I still am. Yes, it is a truth universally acknowledged that a Kardashian in possession of a good fortune must be in want of a television contract; however, I had also come to believe that it was truth equally acknowledged that the time had come for the Kardashians to bow out of the public eye for a while (if we learned anything from Kim’s “marriage,” that was it). Somehow, though, their bizarre and unnecessary little empire continues to rake in the dough. I’m not sure which is weirder: The fact that the Kardashians subscribe so completely to the view that all press is good press, even if it’s bad press… or that we keep “keeping up” with them even though we can’t stand them.
Dirt dug up by TMZ reveals that the deal is worth more than $40 million—the richest deal ever in reality TV. It covers the entire family, though Kim, Kourtney, Khloe, Kris, and Bruce will be pocketing more of it than Kendall, Kylie, and Rob. Kourtney’s babydaddy, Scott Disick, their son Mason, and Khloe’s husband Lamar Odom have separate deals to appear on both Khloe and Lamar and Keeping Up With the Kardashians. The deal doesn’t include product endorsements or “other items associated with the show that Kim, Kris, and the rest of the brood are able to hock”; and furthermore, if any more spinoffs emerge, E! will have first crack at them… which will involve hammering out more contracts worth even more money.
Does anyone else find them to be nothing more than a massive money sink? I mean, really: What do they do other than live ridiculously overblown and expensive lives? Sure, they’ve got their fashion lines and business ventures or whatever, but at the end of the day, everything—EVERYTHING—they do is pretty much geared towards increasing their cash flow, which they probably don’t even really need in the first place. They’re not using their fortune or social standing for good—say, becoming activists or helping a cause. They’re just using it to generate more income for themselves, and this is perhaps what bothers me the most about them. They’re the very definition of decadence and excess, and honestly, I find it pretty disgusting.
I realize that I tend to write about them periodically (mostly when they do something so ridiculous that I can barely believe it just happened), which probably doesn’t hurt their media presence—but I don’t watch their shows and I probably never will. The world may need many things right now, but the Kardashians are not one of them. Maybe one day they’ll realize that themselves…
…But I’m not counting on it.
Will you keep keeping up with the Kardashians?
Lucia Peters is BettyConfidential’s associate editor.