Confessions of a Cross-Drinker
Drinking what suits your palate
-Lynda Calimano, starfishjunction.com
If you enjoy a vodka tonic after a long hard day at the office, a glass of red wine with a juicy porterhouse steak, and an ice cold beer at a summer barbeque, then you are a cross-drinker and you’re in good company.
Cross-drinkers, a new label for an emerging and acceptable market group, can be defined as consumers with a palate mature enough to appreciate a variety of fermented beverages – whether it is wine, beer, or spirits.