BC: Your garments seem very wearable for most women. Do you take this into consideration when designing?
SR: Yes, definitely. For me, I want to create a positive and progressive experience for the wearer. I view fashion as a tool for social change. My goal is to make women feel confident in themselves.
BC: What do you think is lacking in mainstream fashion today?
SR: A sense of individuality: Everyone dresses the same. This is in part because so many people offer the same items and magazines write about the same designers over and over again. Meanwhile, there are a host of designers with varied viewpoints and aesthetics — but these are only covered by smaller bloggers and magazines. It’s as if everyone is still concerned with keeping up with the Joneses.
BC: How does your line fill this void?
SR: My line is less about fitting in with the crowd and more centered on the individual. If I have on-trend items, it’s because I breathe the same air as other designers, because it’s in the zeitgeist, because it’s a reflection of the times. But it’s not because I think that any particular girl should wear a certain pair of pants with a specific style of Birkin bag. I don’t want to be a part of that club and I don’t encourage my customer to be a part of it either. Instead, I want women to have an honest reason as to why they wear my stuff: because my pieces are flattering, because they’re made in the USA, because they incorporate sustainable processes, or because they make them look and feel their best.
Diana Denza is a regular contributor to BettyConfidential.