Fashion for a Cause
5 fab picks that give back
-Jennifer Goodkind, A Fashionable Life
Summer is a time to shed a few layers of clothes, kick off our shoes in favor of sandals and hopefully enjoy the kinder, gentler attitude that the warm weather tends to promote. Your idea of summer fashion may be J. Crew shorts and tank top or a linen sun dress from one of my favorite summer/resort resources, Calypso. Or perhaps you’re channeling the latter-day hippie look in honor of the 45th anniversary of Woodstock. Either way, the focus on fashion this summer is definitely less is more. In other words: do the best with what you have and if you’re shopping at all make it count! I decided that if I purchase any accessories this summer, they should be not just a gift for myself, but something that might give hope to someone else.
I want to share a 5 of my favorite things for Summer 2009 that are beyond just the acquisition of a new accessory … They’re hip statement pieces that give back. Shopping has never felt so good!
1. Beyond Yoga totes
I am beyond is a lifestyle brand started by LA based Jodi Guber. Jodi’s lifetime practice of yoga, connection to fashion and Hollywood and interest in providing a well-priced and beautifully made line of active wear and jewelry have made Beyond Yoga a part of the wardrobes of Jennifer Aniston, Reese Witherspoon and many other A-listers who practice yoga and live active, outdoor lives. The newest addition to Jodi’s array of offerings is a special, limited edition charitable canvas tote designed to raise money and awareness for The Art of Elysium (theartofelysium.org), which encourages actors, actresses, musicians and artists to dedicate their time and talent to children battling serious medical conditions through artistic workshops. It’s the perfect bag for working out, going to the beach, or just running errands. Create a personal statement about yourdself via a blank tote or choose from one of the creative options available on the Beyond Yoga site (iambeyond.com). In case you’re wondering who is already wearing what, here’s a rundown!
Drew Barrymore – I am beyond HAPPY
Cameron Diaz – I am beyond HOPEFUL
Anne Hathaway – I am beyond LUCKY
Reese Witherspoon – I am beyond BLESSED
Molly Sims – I am beyond BALANCED
Ali Larter – I am beyond PASSIONATE
Rachel Bilson – I am beyond DRAMA
Jennifer Aniston – I am beyond GRATEFUL
Thirty percent of proceeds benefit The Art of Elysium. ($65, iambeyond.com)
Next: The Scoop Bracelet