Katie Halchishick's Message to the Fashion Industry: "Healthy Is the New Skinny”

Through her modeling agency and confidence-boosting campaigns, Katie Halchishick hopes to make healthy female models the future of the industry.
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So far, the 26-year-old’s hard work and dedication to women who have been traditionally ignored by agencies has been paying off big time. Pros signed with Natural Model Management have been scoring a number of jobs in commercial venues.

“Target, Torrid, Forever 21, Kohls, Nordstrom, Lane Bryant, Bon ton, Eloquii, and JMS are just a few,” Halchishick said. “Of course, the high fashion side doesn’t get it, which is expected. But the commercial side has been so great! We are going to keep going and building. This is just the start.”

And this innovative gal has more than a few things up her stylish sleeve—one aim being to ensure that women a whole lot like many of us aren’t pushed to the sidelines.

“We have so many things in the works,” Halchishick gushed. “We are going to continue growing and we are going to shoot a new agency promo soon that is styled by celebrity stylist Kayla McGee. It is going to be beautiful. With the large following we are getting with Healthy Is the New Skinny, we will be able to make partnerships with brands that want to promote positive body image. We want our models to work as just models and not plus-size models at sizes 6-10.”

Read Emerging Designer Jeanette Au: “The Future of Fashion Is Knitwear”

But that doesn’t mean we can leave all the work to the experts. For change to happen, we must all make a commitment to buy from brands that employ women of all sizes and shapes.

“We can be the change we want to see,” Halchishick explained. “This industry depends on our dollars and every single woman represents money. If we decide to support companies that are making an effort to have healthier advertising by using a variety of shapes, sizes, and ethnicities, then all the rules will change. We need to let them know this is what we would like to see and what so many of us need to see. No matter what size you are, you deserve a healthy, happy life.”

A quick and easy way you can help the movement right now is by signing its petition to give pro surfer Bo Stanley the same opportunities as the other surfers.

“Bo doesn’t get the same amount of sponsorship dollars nor is she allowed to model for the brand or have photos of any kind on the site because she is not a sample size 3,” Halchishick said. “She is 5’9″ and a size 8. We would love help with our first mission to reach 10,000 signatures on this petition.”

For more about Natural Model Management and the Healthy Is the New Skinny movement, strut on over to their official Facebook page.

Diana Denza is a regular contributor to BettyConfidential.com.

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