Lady Gaga and MAC Want You to Make a Difference

"Glam This Way' and support the MAC AIDS Fund

Lady Gaga and MAC Want You to Make a Difference

“Glam This Way’ and help a cause.

-PJ Gach

 lady gaga

Join Lady Gaga and MAC Cosmetics for Glam This Way. It’s a new digital campaign to raise money for the MAC AIDS Fund, which supports men, women and children around the world affected by HIV/AIDS.

Simply by uploading your photo and joining the Viva Glam movement, the most amazing things happen. Your photo becomes a sequin, which joins other sequins. By sharing the Viva Glam message, you help their image get bigger and bigger.

viva glam site

If you’re tweeting the message, you can use @LadyGaga and the hashtag #MACVivaGlam. Share the Viva Glam messages: MAC Cosmetics + @LadyGaga invite U to help raise awareness of HIV/AIDS at VivaGlam.com. Join the movement: http://ow.ly/4WJi6 #MACVivaGlam [140 characters] or MAC Cosmetics + @LadyGaga invite you to help support MAC AIDS Fund at VivaGlam.com on Twitter, Face Book and your other social networks.

Read Ginnifer Goodwin Designed Shoes for Charity

So what will happen to all those images? Nicola Formichetti, stylist and friend of Lady Gaga will create a couture design that Gaga will wear during the fall. Would you like to be worn by Lady Gaga? Go to Viva Glam and find out more.

MAC and Lady Gaga created lipsticks and lip glosses ($14.50, maccosmetics.com)

viva glam lady gaga gloss and lippie

…and all monies raised from the lipstick go directly to the MAC AIDS Fund. Lady Gaga is also donating $1 from every North American purchase of Born This Way to the MAC AIDS Fund via her site.

To find out more about the MAC AIDS Fund, visit their site.

PJ Gach is Senior Editor: Style + Beauty at BettyConfidential.


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