Lady Gaga and MAC Want You to Make a Difference
“Glam This Way’ and help a cause.
Simply by uploading your photo and joining the Viva Glam movement, the most amazing things happen. Your photo becomes a sequin, which joins other sequins. By sharing the Viva Glam message, you help their image get bigger and bigger.
If you’re tweeting the message, you can use @LadyGaga and the hashtag #MACVivaGlam. Share the Viva Glam messages: MAC Cosmetics + @LadyGaga invite U to help raise awareness of HIV/AIDS at VivaGlam.com. Join the movement: http://ow.ly/4WJi6 #MACVivaGlam [140 characters] or MAC Cosmetics + @LadyGaga invite you to help support MAC AIDS Fund at VivaGlam.com on Twitter, Face Book and your other social networks.
So what will happen to all those images? Nicola Formichetti, stylist and friend of Lady Gaga will create a couture design that Gaga will wear during the fall. Would you like to be worn by Lady Gaga? Go to Viva Glam and find out more.
MAC and Lady Gaga created lipsticks and lip glosses ($14.50, maccosmetics.com)
…and all monies raised from the lipstick go directly to the MAC AIDS Fund. Lady Gaga is also donating $1 from every North American purchase of Born This Way to the MAC AIDS Fund via her site.
To find out more about the MAC AIDS Fund, visit their site.
PJ Gach is Senior Editor: Style + Beauty at BettyConfidential.