Martha Stewart and Emma Roberts Loved the 'Shops at Target' Launch Party

Target threw a bash to celebrate their new 'Shops at Target' and tons of stars came out!

Martha Stewart and Emma Roberts Loved the ‘Shops at Target’ Launch Party

Target threw a bash to celebrate their new ‘Shops at Target’ and tons of stars came out!

-PJ Gach

 january jones emma roberts target launch party

You know you’re at a good party when you’re muttering about your camera malfunctioning. Martha Stewart walks by, makes a sympathetic sound and says to you. “Oh, I know! They can be such a pain!”

 martha stewart

And what a party it was! Mickey Boardman, Todd Oldham, Emma Roberts, Sabina Soto, Giada de Laurentiis, Leelee Sobieski and January Jones (somehow I missed her—must’ve been a height thing) rubbed shoulders with editors, bloggers and stylists at the IAC building last night in New York City.

Music spun by Chelsea Layland got partiers moving. Although hearing “Gangster Paradise” in the midst of well-heeled and fed partiers seemed odd rather than hipster-ironic. Later on during the party there was a surprise performance by Wilson Phillips.

 candy dog

                     Candy Store display on left, Polka Dog Bakery on the right

Each of the five Shops at Target participants: Privet House, Cos Bar, Polka Dog Bakery, The Candy Store and The Webster had cool and unique, oh I guess you’d call them sculptures that showed off their wares. They dangled from the ceilings while people circled them and checked them out.

 privet house

Some of the offerings from Privet House

We’ve covered two of the four shops: Cos Bar (beauty) and Polka Dog Bakery (doggie stuff). The Webster has tropical, summery clothing for men, women and babies. Privet House has lovely home, garden and home décor pieces. The Candy Store—you guessed it has candy. Prices from all the collections range from $1 to $159.99. They’ll hit Target stores nationwide and online on May 6.

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PJ Gach is Senior Editor: Style + Beauty at BettyConfidential.

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