Mean Betty: Is That a Commercial or a Music Video, Britney Spears?
It’s hard to tell!
Mean Betty is thrilled that Britney Spears is reclaiming her career. She’s so happy that Britney has put down the umbrella, the French Fries and (temporarily) the venti iced Starbucks to dance and sing!
When Mean Betty first saw Britney’s new video for Hold It Against Me, Mean Betty prepared to dance with her margarita. But as the video unfolded, Mean Betty got confused: was this a music video or a commercial? Britney at one point, holds up a bottle of her new fragrance, Radiance, then plugs three other products: Makeup Forever, Sony and the dating site, Plenty of Fish. Britney’s been using Plenty of Fish??
Mean Betty is all for commerce. Money is a very good thing. It can buy Mean Betty many margaritas, shoes, pool boys and it pays the butler. However, Mean Betty doesn’t understand why Britney felt the need to sully her music video with ads. Aren’t the ads supposed to go before or after the video, not in it? Apparently other people are just as confused as Mean Betty. Marian Diamandis of Marina and the Diamonds, tweeted “What is consensus on product placement in videos? As a fan, do you prefer product placement if it means bigger budget vid?”
Katy Perry replied, “do it w/style & grace…Not so in ur face like some. U hv to get creative w/it. Some artists don’t care tho, & u can tell.”
But, in this case, Mean Betty meows in chorus with Katy! Is anyone besides Mean Betty, Katy Perry and Marian aware that Britney’s music video is a giant ad? Is Britney back to being a trendsetter? Is product placement the new “in” thing to do? Will we watch dancing products and dancing singers in music videos?
Mean Betty can see it now- Snoop Dog promoting rolling papers, Justin Bieber shilling hair gel, Christina Aguilera showing off push up bras….the ideas are endless!
The only question is kittens, if your music videos are cluttered with product placements and are merely dressed up ads, would you continue to watch your fave star shake his/her booty? And who would be RiRi’s booty partner? A shoe with her name on it?