Meet the Women Who Designed the Perfect Shirt: Elizabeth Daniel NY

Designers Elizabeth Thurer and Lisa Daniel of Elizabeth Daniel NY dish about designing the perfect button down, fashion do's and don'ts, and more!
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Elizabeth Daniel Tuxedo

The Tuxedo makes you look like you mean business – in the best way possible. Photo credit: Alexandra Frumberg Photography

BC: How did you know when you had finally made the perfect shirt? How did it feel?

LD: We knew it was perfect when people started coming up to us and telling us that our shirts are their favorite piece of clothing. They even described exactly why they love our shirts so much. Also, since the shirt was developed as a layering piece, it’s also pretty great when we find people wearing them unlayered, too!

BC: Do you have a favorite design?

LD: I love the Sleeveless Ruffle for daytime and the Black Tuxedo for nighttime.

ET: I think that every woman needs a White Classic in her wardrobe. I also love the Long Sleeve Ruffle.

BC: Was there a design that you loved, but decided not to use?

LD and ET: Nope!

Elizabeth Daniel Tuxedo plain

The Tuxedo looks terrific on its own, too! Photo credit: Alexandra Frumberg Photography

BC: What are your fashion do’s and don’ts? Do you have any style tips to share?

LD: Less is more. Too many patterns mixed together take away from every piece. That’s why I LOVE our shirts—they bring out your favorite jacket, sweater, vest, or even pants when worn on their own.

ET: I’d have to agree with Lisa. I think we both lean towards elegant simplicity when selecting our clothing. Classic pieces with fabulous accessories and shoes are ALWAYS a “do.” Though of course, there is always a place for a little sexiness and an edge when the occasion calls for it!

BC: You’ve conquered the shirt world; what territory do you want to conquer next? If you can make a skirt that doesn’t move around on you, I want to buy the first one

LD: Wouldn’t we all love that! Maybe one day.

ET: Hmmm… These are the things that keep me up at night. Stay tuned! As for now, look for new styles and colors to be added to the line in the near future.

Snap up one (or two, or five) of these miracle shirts at BettyConfidential Shop!

PJ Gach is Senior Editor: Style + Beauty at BettyConfidential.

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