New Hybrid Treatment Concealers to the Rescue
No more looking like Ricki Raccoon!
I don’t know if life is becoming more stressful, or maybe we’re just sleep deprived from getting the most out of this life, but it seems to me that everyone I look at today has some under eye darkness. Me included. Oh my gay stars, what is happening? Nothing can make you look more tired and yes, bitchy, than under eye darkness. Add puffiness and you might as well be the old hag from Snow White! We must take care of this immediately! And, no I don’t want you to cake on concealer. I think that makes everyone look older or worse, like a raccoon.
There’s a new generation of treatment concealing hybrids, chock-full of eye transforming ingredients that de-puff, de-bag, tighten and lighten while seamlessly camouflaging any and all imperfections. It’s not a new idea because when I was the Global Director of Beauty at Revlon; we had a first of its kind eye cream called Brighten Up! Tighten Up! It was a fabulous pink tone elixir that was like 8 hours of sleep in a jar. I miss that cream! These new formulas do the job with extra cosmeceutical benefits and without looking like make up!
Here are my new favorites to try:
Estee Lauder Idealist Cooling Eye Illuminator ($58, esteelauder.com). It instantly lightens and covers dark circles. It reduces puffiness and you’ll feel a cooling sensation when you use the new porcelain applicator. Great for all skin tones in two universal shades: light to medium and medium to deep.
Lancôme Renergie Eye Multiple Action ($75, lancome-usa.com) This duo eye cream and concealing veil lifts, firms and lightens darkness while de-puffing and de-bagging! Instant results!
Bobbi Brown Tinted Eye Brightener ($38, bobbibrowncosmetics.com). It conceals and brightens all in one step. The brightener has an easy twist up built in brush applicator. It can double as a high lighter. There are 8 shaded to choose from.
Diorskin Nude skin perfecting hydrating concealer ($29, dior.com). It looks like a traditional concealer but it’s not. The blends easily while adding hydration as it acts like an eye contour treatment. Bye-Bye eye fatigue!
Now girls, we should all look rested and revived like life is a piece of cake!
Harvey Helms is a beauty culturist and writer, drawing on 30 years of experience in cosmetics, fashion and design. Harvey has held positions ranging from Global Director of Beauty for Revlon Cosmetics to Executive Director of Special Events for Donna Karan Beauty. Harvey currently lives and works in Silicon Valley, where he just finished writing his first book in a trilogy of three: an engaging tell-all on the fashion industry. Follow Harvey on Twitter.com/HarveyHelms .