OKCupid Separates The Pretty From The Not-So-Pretty
The online dating site likes to pair more attractive people together.
Do you want to try online dating, but are nervous about all the losers who’ll start messaging you? Then join OKCupid, where pretty people rule!
Seriously — the online dating site has started “rewarding” its more attractive users by showing them equally attractive matches in their searches, weeding out the less-fortunate looking people. How convenient.
A user’s attractiveness is based on data the site collects, including how many clicks photos get, and how other members respond to them. Once it’s determined that a user is in the top half of OKCupid’s pretty people, the person gets the following email:
We are very pleased to report that you are in the top half of OkCupid’s most attractive users. The scales recently tipped in your favor, and we thought you’d like to know…
Your new elite status comes with one important privilege:
You will now see more attractive people in your match results.
This new status won’t affect your actual match percentages, which are still based purely on your answers and desired match’s answers. But the people we recommend will be more attractive. Also! You’ll be shown to more attractive people in their match results.
Hmm, sounds like high school all over again! (The Consumerist)
Tell us: what do you think of OKCupid’s attractive people strategy? Is it cool, or totally sleazy?
Faye Brennan is assistant editor at BettyConfidential.