BC: Can you tell us a little about your process? What goes into the creation of each product, from the initial idea all the way to the finished version?
HBA: I wish I had a process! Basically, I wake up in the middle of the night and think something like, “sunflower oil and camellia oil combined!” The next thing you know, I’ve got a new product. I try and go with my intuition, and it usually works. I start with the formula and ingredients; then I make the label design; and finally I photograph the product and market it. The entire process takes a longer than one might expect. Coming up with the product is the easy part—the hard part is packaging and marketing.
BC: Have you ever had any disasters happen while working on a new product?
HBA: Yes! When I first started making the Grits and Honey Scrub, I didn’t realize I had to use tupelo honey, as that is the only honey that won’t crystallize.
BC: Have you ever created something and ended up not liking it?
HBA: Yes… and it didn’t make it to market.
BC: Fair enough! Do you have a favorite material or ingredient you like to work with?
HBA: Camellia oil, because it is non-clogging and is full of antioxidants, fatty acids, and UV properties.
BC: If you could only use one skincare product for the rest of your life, what would it be and why?
HBA: Eye cream, because it’s a multi-tasker—you can use it all over!
BC: Where do you find your inspiration?
HBA: My backyard and nature. All that grows is a possible inspiration for my creations.
BC: If you could have any celebrity, living or dead, use your stuff, who would it be?
HBA: Great question! I think Catherine Deneuve—she is just stunning!
Lucia Peters is BettyConfidential’s associate editor.