Snooki, Justin Bieber + More Get Their Tech On at the International CES!

Check out what's happening at the International CES this week with Snooki, the Biebs, and more!

Snooki, Justin Bieber + More Get Their Tech On at the International CES!

Check out what’s happening at the International CES this week with Snooki, the Biebs, and more!

-Lucia Peters


You may not have heard of it, but something really exciting is going on this week. Something futuristic. Something science fiction-y—but for real. Something celeb-studded that’s not, for once, an awards show. It’s none other than the International Consumer Electronics Show, or the CES, and even if you have no idea what it is, you should definitely start paying attention to it. Now!

First things first: What the heck is the International CES? Simply put, it’s the world’s largest consumer technology trade show. It’s where the best and brightest of the tech world gather together to rub elbows, showcase their newest products, and think up their big plans for the future. In the past, it’s where Blu-Ray was first introduced to the world, where we first found out that the computer screens from the movie Minority Report are rapidly becoming a reality, where every tablet from the Motorola Xoom to the Samsung Infuse have made their debuts, and where we got our first glimpse of Toshiba’s revolutionary glasses-free 3D television. Technology has become an enormous part of our day to day lives, and this is the place where all the most exciting innovations, from smartphones to eco-friendly “green” tech, debut.

Each year since 1967 (!), the International CES has wowed the world with its new innovations and exciting technological developments; this year, it’s running from Tuesday, January 10 to Friday, January 13 in Las Vegas, and boy, do we have high hopes for it. Microsoft has also announced that this will be the last year they’ll be appearing at the show, so prepare to say good-bye to getting the latest Xbox and Windows news via CES.

So what’s hot for this year’s show? Interestingly, things are a little quiet on the cell phone front; PC Mag suspects that AT&T will be gearing up for its 4G LTE rollout, and Windows-based Nokia phones are expected to make an appearance. T-Mobile and Verizon are keeping things low-key this year, though. Tablets are likely to be the hot items this year, with some heavy competition for the best Android 4.0 tablet around. Acer, Toshiba, Lenovo, Toshiba, and Viewsonic will all be showing new devices; Samsung, Sony, and Motorola are expected to, as well. We’ll probably see more 3D televisions, including the next generation of Google TVs, and LG is set to unveil an 84-inch 3DTV. More innovations in digital cameras, laptops, desktops, and projectors are sure to make appearances as well.

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Of course, no trade show would be complete without a whole bunch of celebrity appearances, and the Internaional CES is no exception. This year, attendees are looking forward to appearances by celebs such as LL Cool J, Jillian Michaels, Dollhouse/Buffy actress Eliza Dushku, 50 Cent, Heroes/Alias actor Greg Grunberg, Whose Line Is It Anyway? favorite Wayne Brady, Teresa “Miss America 2011” Scanlan… and Justin Bieber and Snooki.

Some of the celebs are there to help unveil exciting new pieces of tech; the Biebs, for example, will be appearing with TOSY Robotics on Wednesday to unveil their new innovative entertainment robot. Others, however, are mostly there to party—and yes, Snooki falls under this category. Everyone’s (not-so-)favorite Oompa Loompa will be showing up to Tuesday’s Zeiko/iHip After Party, where we can be sure that she will do something insane while wearing something even more insane. Snooki isn’t exactly known for her technological know-how, but of course she’d never miss an opportunity to take the spotlight, and hey, what can we say? Names never fail to sell.

As for the events, this year, we’re especially looking forward to the Mobile App Showdown and Last Gadget Standing. The Mobile App Showdown pits tablet and smartphone apps against each other in two-minute demonstrations, after which an “applause-o-meter” measures audience enthusiasm to determine the winners. It’s fast, it’s furious, and it sounds like loads of fun. Last year’s winners, DriveSafe.ly2.0, an app that helps guard against distracted driving, and Line2, which gives smartphone users a second phone line, have gone on to become two of the most successful apps on the market, so we have high hopes for this year. Last Gadget Standing, on the other hand, opens the competition up to all sorts of tech; the winner gets bragging rights as the product most likely to change the face of technology. Some of the finalists for Last Gadget Standing this year include the Playstation Vita, Playstation’s brand new portable gaming system with graphics so fast that they supposedly “make the iPad look tortoise-like,” and Origami, a super-high-tech baby stroller with an electronic dashboard that recharges itself while it’s in motion. Neat-o!

Our buddies at Yahoo! will be covering the entire event, so keep checking in over there for the latest as the show progresses. Happy teching!

Lucia Peters is BettyConfidential’s associate editor.

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0 thoughts on “Snooki, Justin Bieber + More Get Their Tech On at the International CES!

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